Indicated for reducing pigmentation imperfections of any origin. This serum helps, at many levels, to block the biochemical cascade that leads to pigmentation issues. This is achieved by blocking the production and activity of tyrosinase, the enzyme that leads to the production of melanin.
Melasma is a common disorder of pigmentation, predominantly affecting women, characterized by the development of hyperpigmented tan, brown, or grey patches often symmetrically distributed in various areas of the face (centrofacial, malar, mandibular, and forehead). The main cause is exposure to UV radiation, but there are also other multiple factors involved, including hormonal factors, genetic predisposition, pregnancy, hypothalamic disorders, photosensitizing medication, certain cosmetics, vitamin D deficiency, etc.
These pigmentary disorders often have a severe psychological impact on patients' quality of life, causing significant emotional stress. The treatment of hyperpigmented lesions, like melasma, is one of the biggest challenges for healthcare professionals and requires treatment with a number of chemical substances capable of blocking the formation of melanin and smoothly exfoliating the skin.
Fadeaway Bliss Intensive Depigmenting Serum helps to remove and prevent all types of hyperpigmentation, even the most difficult-to-treat ones (melasma, age spots, Post Inflammatory Hyperpigmentation, and vascular pigmentation), minimizing the chance of recurrence. With an excellent safety profile, it blocks the synthesis of melanin and its transfer to the surface of the skin, preventing the neo-production of hyperpigmentation and evening the skin tone.
Fadeaway Bliss Intensive Depigmenting Serum visibly improves discoloration, evens out skin tone, and reveals a bright, smooth, and uniform complexion. This powerful multi-functional serum accelerates the skin’s cell renewal process to revitalize the skin, removing pre-formed blemishes and promoting a healthy and youthful glow.
Rich in regenerating and anti-aging ingredients, it dramatically reduces the appearance of wrinkles, rough complexion, and enlarged pores, visibly improving skin elasticity and lifting, without disrupting the delicate skin barrier. Its antioxidant action reinforces the skin's own defenses from free radicals, preventing DNA damage caused by solar radiation and environmental stressors.
 
3% Tranexamic acid provides a powerful and specific anti-inflammatory action, inhibitingpigment production in melanocytes. At the same time, it also blocks the transfer of pigment from melanocytes to cells in the upper layers of skin. While doing all this,tranexamic acid calms the skin and helps restore the skin barrier.
 
2% Alpha arbutin is a naturally occurring derivative of hydroquinone and is gaining popularity in skincare for its effective skin-brightening properties. Here are some key benefits of alpha arbutin for the skin:
Brightening Effect: Alpha arbutin is well-known for its ability to reduce hyperpigmentation, dark spots, and uneven skin tone, promoting a more radiant complexion.
Inhibits Melanin Production: It works by inhibiting the enzyme tyrosinase, which is responsible for melanin production, helping to prevent the formation of dark spots.
Gentle on Skin: Unlike hydroquinone, alpha arbutin is considered to be milder and less irritating, making it suitable for sensitive skin types.
Hydrating Properties: It can help improve skin hydration levels, contributing to a smoother and healthier appearance.
Anti-Aging Benefits: By promoting an even skin tone and reducing the appearance of dark spots, alpha arbutin can help give the skin a more youthful look.
Compatibility with Other Ingredients: It can be combined with other active ingredients, such as vitamin C and niacinamide, enhancing overall effectiveness in brightening and improving skin texture.
Non-Photosensitizing: Alpha arbutin is stable and does not cause photosensitivity, making it suitable for daytime use without the need for additional sun protection.
10% Sodium Ascorbyl Phosphate (SAP) is a naturally occurring water-soluble derivative of Vitamin C. It is the most stable form of Vitamin C therefore will not oxidise easily. It is anantioxidant that reduces oxidative stress by neutralizing free radicals, effectively slowing down the aging process and the formation of fine lines and wrinkles. 
 
Kojic acid is a popular ingredient in skincare, particularly for its brightening properties. 
Here are some of the key benefits of kojic acid for the skin:
•Skin Brightening: Kojic acid is primarily known for its ability to lighten hyperpigmentation, dark spots, and uneven skin tone by inhibiting melanin production.
•Anti-Aging Benefits: By promoting a more even skin tone and reducing dark spots, kojic acid can help achieve a more youthful appearance, minimizing signs of aging.
•Antioxidant Properties: It has antioxidant effects that help protect the skin from free radical damage, contributing to overall skin health.
•Improved Skin Texture: Regular use can enhance skin texture, leading to a smoother, more radiant complexion.
•Gentle Exfoliation: Kojic acid can promote gentle exfoliation, which helps to remove dead skin cells and prevent clogged pores.
•Acne Treatment: Its antimicrobial properties can help prevent acne by reducing the growth of bacteria on the skin.
•Niacinamide, also known as vitamin B3, is a versatile and highly beneficial ingredient for skincare. 
Here are some of its key advantages:
•Improves Skin Barrier: Niacinamide strengthens the skin’s natural barrier, enhancing its ability to retain moisture and protect against environmental stressors.
•Reduces Inflammation: It has anti-inflammatory properties that help soothe irritated skin and reduce redness, making it beneficial for conditions like acne and rosacea.
•Minimizes Pore Appearance: Regular use can help reduce the size of enlarged pores, leading to a smoother skin texture.
•Regulates Oil Production: Niacinamide helps balance oil production, making it suitable for oily and combination skin types while preventing breakouts.
•Brightening Effect: It can improve skin tone and reduce the appearance of dark spots and hyperpigmentation, resulting in a more radiant complexion.
•Anti-Aging Benefits: Niacinamide can stimulate collagen production, helping to reduce the appearance of fine lines and wrinkles, and improving skin elasticity.
•Improves Skin Texture: Regular use can lead to smoother skin and enhance overall skin quality.
•Reduces Acne: Its anti-inflammatory properties, combined with its ability to regulate oil production, can help reduce the occurrence and severity of acne.
TIP: Use this serum with Radiant Dreams Night Cream.